About Dear Darling

At Dear Darling, our purpose is simple: to show up for people during life’s most meaningful moments.

Whether navigating loss or gathering to celebrate, we’re here to bring clarity, ease, and thoughtful coordination when it matters most. We handle the details, connect trusted resources, and create space for people to be present - wherever they are in life.

Rooted in community and compassion, our approach is both structured and deeply personal. From quiet, difficult days to joyful celebrations, we believe every moment deserves to be handled with care.

Meet Lena & Zabeth

Between the two of us, we’ve spent over 40 years working with what really matters - people.

Lena has guided teams, personalities, and complex situations through her years in HR, while Zabeth has helped families, kids, and customers navigate everything from policies to everyday moments. Together, we’ve mastered the art of listening, organizing chaos, and bringing calm to situations that can feel overwhelming.

Dear Darling is our shared way of turning that experience into something meaningful—supporting people through both life’s hardest moments and its most joyful celebrations, with care, intention, and just the right amount of heart.

Zabeth Chacon

Co-Founder

Lena Alvarez

co-founder

woman wearing yellow long-sleeved dress under white clouds and blue sky during daytime

Dear Darling made a tough time feel manageable with their gentle, clear guidance.

M.J.

A serene photo of a comforting hand gently holding another in a softly lit room.
A serene photo of a comforting hand gently holding another in a softly lit room.

Their thoughtful support brought calm and clarity when I needed it most.

L.K.

A peaceful scene of a quiet desk with a notebook, pen, and a warm cup of tea.
A peaceful scene of a quiet desk with a notebook, pen, and a warm cup of tea.
★★★★★
★★★★★