Dear Darling Privacy Policy

Effective Date: April 18, 2026

1. Overview

Dear Darling, LLC (“Dear Darling,” “we,” “us,” or “our”) respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy explains how we collect, use, disclose, and protect your information when you visit our website, contact us, or use our services, including both our after-loss concierge services and our celebration services.

2. Information We Collect

We collect information that helps us provide our services responsibly and with care. This includes:

Personal Information: Your name, address, phone number, email address, and other identifying details.

Sensitive Information: Details related to a deceased individual, estate contacts, financial institutions, and service providers.

Event Information: For our celebration services, we may collect event-related details such as event date, location, guest count, beverage preferences, and service selections.

Transactional Information: Records of services requested, communications, and any contracts or invoices.

Technical Information: When visiting our website, we may collect IP addresses, browser type, device data, and cookies for functionality, analytics, and marketing purposes.

We only collect information necessary to perform our services or comply with applicable laws.

3. How We Use Your Information

We use your information to:

• Provide and manage concierge and coordination services.

• Provide and coordinate celebration and event services.

• Communicate with you regarding your service requests.

• Process payments and issue invoices.

• Verify identities when needed for sensitive transactions.

• Coordinate with trusted third-party vendors (e.g., financial institutions, event partners, home service providers, estate planners, etc.).

• Improve our website, services, and client experience.

• Comply with legal and regulatory obligations.

We do not sell or rent your personal information.

4. How We Share Information

We share information only as necessary to fulfill our services or as required by law. This may include:

• Authorized third parties who assist in carrying out concierge, after-loss, or event services.

• Service providers who help us operate securely (such as payment processors, cloud storage, communications, or scheduling platforms).

• Legal authorities when required by court order or legal process.

All vendors and contractors are expected to maintain appropriate confidentiality and data-protection practices.

5. Payment Processing

Payments are processed securely through third-party providers such as Stripe or other invoicing platforms. We do not store full credit card or banking information on our servers.

6. Event & Beverage Services Clarification

For our celebration services, clients are responsible for providing beverages unless otherwise stated. Dear Darling does not purchase, store, or resell alcohol. Any event-related details collected are used solely for planning and coordination purposes.

7. Data Storage and Security

We use secure, encrypted systems to store personal and sensitive data. Access is limited to authorized staff and vendors who need it to perform their duties. We maintain physical, electronic, and procedural safeguards to protect your information from unauthorized access, disclosure, or misuse.

Despite these measures, no system is 100% secure, and we cannot guarantee absolute security. If a data breach occurs, we will notify affected individuals as required by law.

8. Data Retention

We retain personal information only as long as needed to fulfill our services, meet contractual obligations, or comply with legal retention periods. After that, data is securely deleted or anonymized.

9. Your Rights (California Residents)

If you are a California resident, you have the right to:

• Request access to the personal data we hold about you.

• Request correction or deletion of your information.

• Opt out of having your data shared for non-essential business purposes.

• Designate an authorized agent to make privacy requests on your behalf.

Requests may be sent to together@deardarlingco.com.

10. Use of Cookies & Analytics

Our website may use cookies and similar technologies to enhance functionality, analyze usage, and support marketing efforts (such as tools provided by Google or Meta/Instagram). You may disable cookies in your browser settings, though some site features may not function properly without them.

11. Third-Party Links

Our website may contain links to third-party websites or vendors. We are not responsible for their privacy practices or content. We encourage you to review the privacy policies of any external sites you visit.

12. Children’s Privacy

Our services are not directed to children under 18. We do not knowingly collect personal information from minors. If we become aware that a minor’s information has been collected, we will delete it promptly.

13. Updates to This Policy

We may update this Privacy Policy periodically. When we do, we will revise the “Effective Date” above. Significant changes will be communicated via email or website notice when appropriate.

14. Contact Us

If you have questions or concerns about this Privacy Policy or your personal information, please contact us at:

Dear Darling, LLC
Email: together@deardarlingco.com
Phone: 559-492-0071